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Retail Marketing Management: Principles & Practice By Helen Goworek, Peter McGoldrick
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- Sales Rank: #5257500 in Books
- Published on: 2015-10-15
- Original language: English
- Dimensions: 10.39" h x .55" w x 7.80" l, 1.53 pounds
- Binding: Paperback
- 368 pages
About the Author
Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.
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