Ebook Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
Ebook Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.
For each marketing problem, the authors help you:
Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of:
For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics
Product details
Series: FT Press Analytics
Hardcover: 320 pages
Publisher: Pearson FT Press; 1 edition (July 10, 2014)
Language: English
ISBN-10: 0133552527
ISBN-13: 978-0133552522
Product Dimensions:
7.3 x 1 x 9.2 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#66,013 in Books (See Top 100 in Books)
I wrote an extremely lengthy review of this book. Took as part of MBA marketing analytics from top 20 national school.. It is both quant heavy and quality writing. I found the reading quiet difficult at first but turns out it provides a lot of insights into marketing analytics. I’ve even made power point slides for few chapters in this book
Although I bought the book "Cutting Edge Marketing Analytics" new, some of the pages in the book are so lightly printed you can barely read them. Obviously, I am not happy to have paid $70 for what's supposed to be a new book with poor print quality! Since class is underway, I do not have time to return the book and wait to receive a replacement.
There are no datasets to work with. Marketing Analytics: Data-Driven Techniques with Microsoft Excel is a much better book on the topic.
Perfect thanks for quick shipping and a seemless delivery..
Good
Arrived new and shrink-wrapped
Rather dull and thin 'edge'. I'm returning it.
I couldn't help myself and wait until the printed version come out, so I just bought the kindle version. It is a great book that bridges the gap between relevant theory and real cases. Very good approach.Despite the need for managers to justify marketing expenditures and contribute to bring higher level of profitability to the company, a considerable amount of companies do not have a properly marketing resource allocation analysis. Also, most of marketers have asked for the development of tools and methodologies to support their decisions.This book came out in a perfect time to provide marketers with the necessary knowledge to do that.All chapters are very good and important. One of my favorites is chapter 22 "implementing marketing analytics". This is a great challenge and this chapter helps to move from analytics to action.I am a professor of Marketing at FGV in Brazil and this book will be part of the reading materials in my marketing analytics classes.Very important contribution to our field. Definitely recommend this book. The content corroborates with the title, that is, cutting-edge marketing analytics.
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